Privacy Policy

Your privacy matters to us. This policy explains what information we collect, how we use it, and your rights regarding your personal data.

1. Who We Are

PurplTone ("we," "our," or "us") operates the website purpltone.com and is responsible for the collection and use of personal information described in this Privacy Policy. For any privacy-related questions, contact us at support@purpltone.com.

2. Information We Collect

We collect information you provide directly to us, including:

Name, email address, and shipping/billing address when you place an order
Payment information (processed securely through Shopify Payments — we never store your full card details)
Phone number if provided at checkout
Communications you send us via email or contact forms
Account information if you create a customer account

We also automatically collect certain information when you visit our site, including:

IP address, browser type, and device information
Pages visited, time spent on site, and referring URLs
Cookie and tracking data (see Section 6)

3. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders, including sending confirmation and shipping notifications
Communicate with you about your orders, questions, or support requests
Send marketing emails and promotions (only if you have opted in — you can unsubscribe at any time)
Improve our website, products, and customer experience
Detect and prevent fraud or unauthorized activity
Comply with legal obligations

4. Sharing Your Information

We do not sell your personal information. We may share your information with:

Shipping carriers (e.g. USPS, DHL, ePacket) to fulfill and deliver your orders
Payment processors (Shopify Payments, PayPal) to process transactions securely
Marketing platforms (Meta/Facebook, Google) to serve relevant advertising — governed by their own privacy policies
Email service providers to send transactional and marketing emails
Legal authorities if required by law or to protect our rights

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order information is typically retained for 5 years for accounting and legal purposes.

6. Cookies & Tracking

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and serve targeted advertising. These include:

Essential cookies — required for the website and checkout to function
Analytics cookies — help us understand how visitors use our site (Google Analytics)
Advertising cookies — used by Meta Pixel and Google Ads to measure ad performance and serve relevant ads

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

7. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal data
Opt out of marketing communications at any time
Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at support@purpltone.com.

8. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your personal information. We do not sell personal information. To submit a request, contact us at support@purpltone.com.

9. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. Security

We implement industry-standard security measures to protect your personal information, including SSL encryption for all data transmitted through our website. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date. Your continued use of our website after any changes constitutes acceptance of the updated policy.