On the color wheel, purple is the complementary opposite of yellow. Just as purple shampoos are designed to offset unwanted brassy tones in blonde hair, color correcting technology for oral care uses purple to neutralize the underlying yellow hues in teeth to promote a smile that is noticeably brighter.
Pair it with PurplTone™ Colour Correcting Toothpaste to supplement your whitening routine for your whitest, brightest, most confident smile yet!
Use 2 pumps (1 pump for 90 day size) and swish for 20 seconds. Expel excess and rinse mouth after use. Do not swallow. This product is not a substitute for toothpaste.
Water, Glycerin, Xylitol, PVM/MA Copolymer, Lauryl Glucoside, Polyglyceryl-4 Caprate, Caprylyl Glycol, Tetrasodium Pyrophosphate, Sucralose, Benzoic Acid, Menthol, Benzyl Alcohol, Red 33 (CI17200), Blue 1 (CI42090).
Real Results
This is what one use looks like.
Results after one use — no filters
Tone correction visible after first use — no filters
The Science
Teeth don't just get "stained" — they develop a yellow tone imbalance beneath the enamel surface. Traditional whitening bleaches over time. PurplTone™ works differently: complementary colour pigments neutralize the yellow tone on contact, making teeth appear visibly brighter from the very first swish.
How to Use
No strips, no trays, no sensitivity. Just one pump and 20 seconds.
PurplTone vs. The Rest
Most whitening options make you wait, hurt, or spend thousands. PurplTone doesn't.
| PurplTone™ | Others | |
|---|---|---|
| Instant visible result | ✓ | ✗ |
| Zero sensitivity | ✓ | ✗ |
| No dentist required | ✓ | ✗ |
| Replaces daily routine | ✓ | ✗ |
| Under $50 | ✓ | ✗ |
| No trays or strips | ✓ | ✗ |
Real customers. Real situations. Real ages.
The sensitivity from strips was so bad I couldn't drink cold water for days. I wasn't willing to go through that again. What convinced me to try PurplTone was the fact that there's no peroxide — nothing that could cause that reaction. After my first use, I looked in the mirror for a while. It was just... noticeably better. Cleaner looking. I've used it every morning since and that's all I do. Nothing complicated. Nothing that hurts.
Traditional whitening was never going to work for me — my natural teeth would lighten while the crown stayed the same shade. I'd end up looking worse, not better. PurplTone corrects tone on all surfaces, not just natural enamel, so there's no mismatching. My teeth look more even and natural now than they have in years. Four stars only because it took me a use or two to work out the right amount — start small, pea-sized really does mean pea-sized.
Seeing my own face in the corner of the screen every week was making me self-conscious in a way I hadn't expected. I wasn't looking for a miracle — I just wanted to stop noticing. The 60-day guarantee made it a reasonable thing to try. I'm on my third bottle now. My daughter asked what I'd done differently. I told her: one swish a day with this, that's it.
My main worry with any whitening product was ending up with teeth that looked done or artificial. I'm 67 — that's not how I want to look. What I wanted was to look like myself, just not the yellowed version that coffee and the last thirty years produced. That's exactly what I got. Natural. Even-toned. My son looked at me at Christmas dinner and said I looked well. He couldn't pinpoint why.
It hurt. It faded in six weeks. I was back to where I started, minus $400. I had genuinely given up. A friend mentioned this and I thought — fine, I'll try it, but only because there's a guarantee. Three months in. No pain. Not once. Four stars because if I'm honest it took a few days before I stopped second-guessing whether it was working. Then I took a photo. There it was.
I retired last year and have been getting back out — dinners with friends, a couple of reunions, family events where cameras are always out. I was always the one behind someone else in group photos. Six weeks in, I'm actually in the pictures. Actually smiling. Not because my teeth are perfect — they're not. But because I stopped thinking about them.
FAQ
From $29.99/mo with a subscription. Free shipping on every order.
PurplTone™ is a cosmetic color-correcting foam. It neutralizes yellow tone through optical color correction and is not a bleaching or whitening treatment. It does not permanently alter tooth color. Results refresh with each use. Individual results may vary. Subscription orders are billed monthly at $29.99 and can be cancelled anytime from your account.