PurplTone™ Colour Corrector

PurplTone and veneers do different things. Veneers are permanent cosmetic restorations that cost $1,500–$3,000 per tooth and require a dentist appointment. PurplTone is an instant optical corrector — it neutralizes yellow tone on contact so your teeth look visibly brighter from your very first strip, with no appointment, no sensitivity, and no bill. Most customers find that's exactly what they actually needed.

No. The purple pigment rinses away completely with water. It temporarily coats the teeth during use to correct colour optically, then washes off cleanly — leaving no purple residue.

Yes — and that's the point. PurplTone works through optical color correction, not chemical bleaching. The effect refreshes with every use, the same way purple shampoo users don't complain about having to use it again. And at $19.99 for 7 strips versus $1,500+ per tooth for veneers, refreshing regularly is the better deal by a long way.

Yes — and this is one of PurplTone's biggest advantages over conventional whitening. Because the violet pigment works on the salivary pellicle (the thin film on the tooth surface) rather than penetrating enamel chemistry, it has no reaction with crowns, veneers, bonding, bridges, or implants. Traditional peroxide whitening can't say that — it can create shade mismatches by lightening natural teeth while leaving restorations unchanged. PurplTone corrects tone across all surfaces uniformly, so there's no patchwork effect.

Most customers notice visibly brighter-looking teeth after their very first strip. Results become more pronounced with continued use across the 7-strip pack.

Each pack contains 7 strips. We recommend using one strip per session as needed to maintain your desired level of tone correction — similar to how you'd use purple shampoo to keep brassiness at bay.

PurplTone contains no peroxide, no bleach, and no harsh whitening chemicals. The formula is built around a few simple, well-understood ingredients: glycerin and xylitol keep things gentle and tooth-friendly, hydrated silica provides the same mild cleaning action found in most standard toothpastes, and peppermint oil gives you that fresh, clean finish. The colour correction comes from two cosmetic-grade pigments — a red and a blue — that combine to create the purple tone that neutralizes yellow on contact. These are the same class of dyes used safely in food and personal care products worldwide. Free from alcohol and harsh abrasives.

We offer a 60-day satisfaction guarantee. If you're not happy with your results for any reason, contact our support team and we'll make it right — no questions asked.