12,000 women cancelled their veneer consultations.
Not a whitening treatment. Not a bleach. Not an $18,000 dental procedure. A colour-correcting toothpaste that neutralises yellow tone from the very first brush — so your smile looks the way you remember it. Not new. Not fake. Yours, again.
Before one brush. After one brush.
Before
After
Why 12,000 women chose PurplTone over $18,000 veneers.
- Multiple dentist appointments over weeks
- Permanent grinding of your natural enamel
- Irreversible — no going back once done
- Post-procedure sensitivity and discomfort
- Replacement needed every 10–15 years
- Swap into your routine tonight — no appointment
- Zero peroxide, zero bleach, zero enamel damage
- Try it risk-free — refund even if the tube is empty
- Zero sensitivity — no "zingers", no burning
- Visible result from your very first brush
The dentist gives you a $18,000 procedure. PurplTone gives you the veneer look for a fraction of one tooth.
How PurplTone helps, whatever brought you here.
Select what matches you to see how the colour-correction principle applies to your specific situation.
If strips have ever burned you
If you've been burned before — literally — you don't have to brace yourself this time. PurplTone has zero peroxide and zero bleach, so there's nothing that can reach the nerve. It sits gently on the surface of your teeth and rinses away clean. No zingers. No wincing at your morning coffee.
If you have crowns, veneers, or bridges
You've probably worried that whitening would leave your crowns looking like they don't belong with the rest of your smile — and with bleach, that fear is fair. It only lightens natural enamel, so restorations get left behind and stand out. PurplTone treats every surface the same way, so everything keeps looking like it's actually yours.
If you've had this yellow for years, not weeks
If you've quietly decided this is just how it is now, we'd gently disagree. What's built up isn't something you failed to scrub away — it's a tone imbalance, not a stain, which is exactly why nothing you tried ever really worked. PurplTone corrects the tone itself, and you'll see a difference from the very first brush.
If you're not giving up your coffee or your wine
Nobody's asking you to give up your evening glass of wine. PurplTone refreshes the correction every time you brush — the same way purple shampoo keeps brassy hair cool between salon visits — so you keep your habits, and your smile keeps up.
Violet sits directly opposite yellow on the colour wheel — the same principle behind purple shampoo and colour-correcting makeup, now applied to teeth.
Complementary colours cancel each other out. That's the whole mechanism.
You already trust this principle, even if no one's ever called it that. If you've ever used a purple shampoo to keep grey or blonde hair from turning brassy, you've watched this exact idea do its job.
Purple sits directly opposite yellow on the colour wheel. When the two touch, they neutralise each other — and the surface appears cooler, brighter, and more neutral.
This is the same principle hair colourists have used for decades to cancel brassiness in blonde and grey hair. The same principle behind purple colour-correcting makeup.
PurplTone applies violet pigments to your teeth. On contact, they neutralise the yellow undertone — not by bleaching, but by cancelling the colour optically.
Which is why you see the difference the very first time you brush.
Why no one ever offered you a third option.
This isn't a story about your dentist hiding something from you. Your dentist works from the same menu every dental office in the country works from — and for fifty years, that menu has had exactly two items on it.
Option one: peroxide bleaching. $400–$900 in the chair, results that start fading with your next cup of coffee, and the sensitivity you already know about first-hand.
Option two: porcelain veneers. $1,500–$3,000 per tooth, permanent grinding of your healthy enamel, and replacements every 10–15 years for the rest of your life.
Strong or expensive. Painful or permanent. Nothing in between.
And the reason nothing sat in between is simple: the in-between answer didn't come from dentistry at all.
The colour-correction principle behind PurplTone has been used by hair colourists for over 70 years to neutralise brassy yellow tones in blonde and grey hair. The same principle is used in colour-correcting makeup primers. It is well-understood, non-controversial science.
Four women. Four different reasons they were ready to give up on their smile.
These are the stories that keep showing up in our reviews.
"I'd stopped smiling with my mouth open in photos — closed-mouth in every single one for probably a decade. My granddaughter's birthday was two weeks after I started using this, and I actually laughed without thinking about it. My daughter-in-law noticed before I said anything."
"I have two crowns on my front teeth, so regular whitening was never really an option — I'd read enough to know it just leaves you with a mismatch. This works on all of it the same way. Everything finally looks like it belongs together."
"Every whitening product I've tried either did nothing or gave me those 'zingers' people describe — that shooting nerve pain. I was genuinely scared to try anything else. This is the first thing that's worked without a trace of sensitivity, and I still drink my coffee every morning."
"I'd basically decided yellowing was permanent — something that happens and you live with it. I wasn't expecting much. But I noticed a difference after the very first brush, and it's kept looking better since. My teeth don't look bleached or fake. They just look like mine again."
Try PurplTone tonight. See the difference tomorrow morning.
Swap it in for your regular toothpaste. Brush for two minutes. Rinse. That's the whole routine.
PurplTone™ Colour Corrector
The veneer alternative — instant results, no dentist, no bill.Veneers cost $1,500+ per tooth. PurplTone starts at $24.99.
- Neutralizes yellow tone instantly — no waiting weeks
- Zero peroxide, zero bleach, zero sensitivity
- Natural-looking result — not fake, not overdone
- Safe for crowns, veneers, bridges & implants — no shade mismatching
- Replace your regular toothpaste entirely
Inside
- Glycerin & xylitol — a gentle, tooth-friendly base
- Hydrated silica — the same mild clean as standard toothpaste
- Peppermint oil — a fresh, clean finish
- Cosmetic-grade red + blue pigments — combine to violet, rinse away completely
Never Inside
- No peroxide
- No bleach
- No charcoal
- No alcohol
- No harsh abrasives
Works on the pellicle — the thin surface film on your teeth — never on your enamel. Safe for crowns, veneers, bridges and implants.
The four questions we get asked most.
12,000 women brushed with it once, then cancelled the consultation.
Free shipping worldwide. 60-day guarantee. No subscription. Nothing to lose but the yellow.
Results visible from your first brush · No subscription · One-time purchase